Stop screenshotting Google Earth.
Google Earth Pro is great for satellite imagery and basic placemarks. But it can't drop branded tenant logos onto a styled map, won't generate a branded PDF for your OM, and the screenshots always look amateur. CRE Retail Maps is the broker-grade upgrade.
- 1,000+ retail brand logos drop onto your map in seconds
- 8 map styles - including satellite if you still want it
- Branded PDF templates pre-built for OMs and lease proposals
- No more cropping screenshots in Photoshop
- $39/mo flat - unlimited maps and exports
Free tier works fully. No credit card.
Google Earth Pro vs CRE Retail Maps
Side-by-side on the things brokers actually care about.
| Feature | CRE Retail Maps | Google Earth Pro |
|---|---|---|
| Designed for | CRE retail brokers | General-purpose geographic exploration |
| Price | $39/mo | Free |
| Brand logo library | 1,000+ included | Source and import your own placemarks |
| Auto-find nearby tenants | Yes | No |
| Branded PDF templates | Yes | Manual screenshots, no templates |
| High-res export | 4K PNG + branded PDF | Pro tier offers 4800x3000 image export |
| Map styling | 8 preset styles + custom colors | Limited styling options |
| Drag-to-group + leader lines | Yes | No |
| Saved POI database | Yes | KML files - manual management |
Comparison based on Google Earth Pro features as of 2026. Verify on google.com/earth/about/versions/.
When Google Earth Pro falls short for brokers
No branded output
Google Earth Pro is great for exploring imagery, but the export is just a screenshot. There's no template system to drop your brokerage's branding onto the map for an OM or lease proposal.
No tenant brand logos
You can drop generic placemarks, but you can't drop the actual Starbucks logo or Target logo onto your map. That polish - real tenant branding - is what separates pro broker maps from amateur ones.
No auto-find
Want to see every Starbucks within 1 mile of your listing? In Google Earth Pro you'd manually click through Google Places. In CRE Retail Maps it's one click in the auto-find panel.
Why brokers move from Google Earth Pro to CRE Retail Maps
Google Earth Pro is free and the satellite imagery is excellent. For pure aerial reconnaissance of a property - looking at the parking layout, the rooftop, the surrounding streets - it's hard to beat.
But the moment you need to put that map into an OM or lease proposal, you hit the limits. The screenshots come out flat. There's no way to add Whataburger's actual logo onto the pad site across the street. There's no branded PDF template that pulls in your firm's name and contact info.
Brokers typically use both: Google Earth Pro for visual reconnaissance and CRE Retail Maps for the polished, branded output that goes to clients. At $39/mo, CRE Retail Maps pays for itself the first time you ship an OM that doesn't look like it came from PowerPoint.
Google Earth vs CRE Retail Maps FAQs
Does CRE Retail Maps have a satellite view?+
Yes. Satellite is one of 8 map styles. You get the satellite imagery plus the ability to drop branded tenant logos and export as a PDF - the combination Google Earth doesn't offer.
Can I import my Google Earth KML files?+
Not currently. CRE Retail Maps is built around address search and auto-find rather than imported KMLs. If you have a saved KML, you can usually rebuild the equivalent map in 5-10 minutes using auto-find.
Is Google Earth Pro really free?+
Yes. Google Earth Pro is free for desktop and web. The cost difference is real. But the time cost of producing OM-ready maps in Google Earth - screenshots, Photoshop cleanup, manual logo placement - usually exceeds the $39/mo for a dedicated tool.
What about the 3D buildings in Google Earth?+
We don't do 3D building rendering. For most retail OM and lease proposal maps, the standard 2D satellite or styled map view is what brokers actually use.
Can I get high-res output from Google Earth Pro?+
Pro tier supports up to 4800x3000 image export. CRE Retail Maps exports 4K PNG and PDF natively, with branded templates Google Earth can't produce.
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